Careers

One of the basic qualifications for the SR.VP DIGITAL MARKETING role is a bachelor’s degree in marketing or a related field. An MBA in Marketing or Business is also preferred, if not required. With a minimum of 10+ years of experience in marketing, with a preference for professionals who have worked in a similar industry. Further, SR.VP DIGITAL MARKETINGs are required to have held a managerial role, with direct supervision of more than 20+ marketing, branding, and creative production staff.

SKILLS

Required skills and qualifications

• A Masters Degree in business administration, marketing or an equivalent field.
• Total of 10+ years of experience as a marketing manager, out of that at least 5 years of or an equivalent senior marketing leadership role, preferably in the Indian market.
• Proven track record of developing, managing and executing wide-ranging marketing campaigns across B2B and B2C verticals.
• Deep understanding of the Indian and International consumer landscape, market dynamics and cultural nuances.
• Proficiency in public relations, business development strategies, customer experience enrichment, analytics and data-led marketing.
• Excellent leadership and team management skills, with the ability to inspire, mentor and develop marketing professionals.
• Exceptional communication and interpersonal skills to collaborate with cross-functional teams, senior executives and external stakeholders.
• Strong analytical and problem-solving abilities, with the capacity to leverage data and insights for informed decision-making.
• Experience working with various marketing tools relating to market research, data analytics, website development, product branding, visual communication software, written communication, and public relations

Preferred skills and qualifications

• Familiarity with marketing automation tools, customer relationship management (CRM) systems, analytics platforms, and AI.
• Experience in scaling marketing operations, managing international marketing teams, or expanding into new markets.
• Knowledge of regulatory requirements and legal considerations related to marketing activities in India and abroad.
• Understanding of data privacy and protection regulations and their implications for marketing practices.

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